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About MASF

MASF consults with executives and directors of companies with employees in both Ireland and abroad.


They come to us because they struggle with 3 key business challenges:

• how to attract, retain and develop the best talent;

• how to connect better with customers and understand their needs; and

• how to out-smart the competition. 


They seek us out for help in unlocking the rich business value that comes with implementing diversity & inclusion programmes.


We’re called in to support their strategic direction and in many cases the implementation of transformative initiatives such as talent sponsorship, workplace agility procedures and inclusive communication plans.


For many clients, it’s a case of providing an informative and interactive learning solution on understanding unconscious bias or how to be an inclusive leader.

Every company has a diversity statement on their website. It looks great on the surface, but a really great place to work is one where every employee is included, understood and developed.


It’s not just about having a diverse workforce, it’s what you do with it that counts.


I don’t suppose it’s worth us having a complimentary 30-minute call is, it?

You can get me anytime on +353 87 4034697 or +353 1 5520411 or via

About Mark Fenton

I am the CEO & Founder of MASF Consulting Limited.


I might not be who you would automatically consider as a campaigner for Inclusive Workplaces.


I am Irish, white, straight, middle aged, middle class and married with two kids and a dog.


But that’s the point.

I have over 20 years’ experience in global financial organisations, with a proven track record in finance, audit and business strategy. So yes, I’m a “finance guy”.


However, more recently, I’ve run global diversity and inclusion programmes for the world’s most valuable insurance brand, AXA.

I’ve lived and worked in several global capitals (including 9 years in London and 5 years in Paris) and I know what it is to both feel excluded and included in different communities and workplaces and I have experienced the good and the bad of this.


I think the two strands of my experience work very well together. I understand business, but I also understand what it takes to be an “inclusive” business, and why it is so valuable. Most importantly, I can help you quantify a real, solid business case for being an inclusive business.

I am passionate about the Inclusion of Diversity in all its forms. For a series of blogs on the topic – click here. 


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